Continue the Reform Movement
Reform. Integrity. Strength.
The work of NRA 2.0 isn’t finished — it’s just beginning.
The National Rifle Association stands at a turning point. After years of turbulence and hard-fought change, reformers like Charlie Hiltunen are leading the NRA toward a future that is transparent, accountable, and member-driven.
NRA 2.0 is about returning to the organization’s founding purpose — defending freedom through training, education, marksmanship, and the unwavering defense of the Second Amendment.
Cementing Reform & Transparency
Charlie helped bring new leadership to the NRA, working to rebuild trust and create permanent structures for accountability.
His goals include:
Strengthening board oversight and open governance
Ensuring financial transparency through better reporting
Promoting professional, member-focused leadership standards
Encouraging open dialogue between the board and the membership
“We’ve made real progress toward transparency and accountability — but we must protect it, build on it, and never go backward.”
Returning to Core Missions
Safety. Training. Marksmanship. Advocacy
Charlie believes the NRA’s greatest strength lies in its heritage — teaching responsible gun ownership, promoting competitive shooting, and defending the rights of law-abiding citizens.
His plan reinforces these roots by:
Expanding youth programs and certified instructor training
Supporting competitive shooting events nationwide
Modernizing safety and marksmanship education through NRA Training 2.0
Restoring focus on the NRA as the premier leader in firearm education
Expanding Outreach & Membership Engagement
Reconnecting with members. Reaching new generations.
Charlie is working to rebuild the bridge between the NRA and its grassroots membership while also growing the organization’s reach to new audiences.
His initiatives focus on:
Grassroots Re-engagement: Giving local clubs and associations more voice and visibility
Youth & Women’s Programs: Expanding participation through education and events
Diversity in Shooting Sports: Welcoming new shooters from all backgrounds
Stronger Communication: Improving access to board updates, candidate info, and resources for members
“We need to re-energize the NRA family — not just preserve it.”
Ensuring Strong, Effective Advocacy
From the State House to the White House.
As an experienced attorney and lobbyist with over 40 years of public affairs experience, Charlie has the skill and network to keep the NRA’s voice strong where it matters most — in policy and legislation.
His priorities include:
Defending the Second Amendment through sound legal and legislative action
Building coalitions with veteran, law enforcement, and sporting organizations
Ensuring NRA leadership speaks with authority, unity, and credibility on Capitol Hill
Maintaining constant vigilance on state and federal challenges to gun rights
Building a Unified, Member focused Board
One Mission. One membership.
Charlie knows that reform means nothing without unity and trust. His approach emphasizes collaboration among reformers, traditionalists, and new board members — all working toward the same goal: serving NRA members first.
He continues to advocate for:
Board unity around shared principles, not personalities
Member-first resolutions that keep the organization grounded
Increased transparency in board operations and decision-making
A respectful, professional culture that reflects the NRA’s legacy
“The NRA belongs to its members. The board’s job is to make sure their voices are heard — always.”
Financial Responsibility & Organizational Stability
Restoring Trust through sound management.
After years of legal and financial strain, Charlie’s reform work includes a renewed focus on fiscal health and operational stability.
His goals include:
Implementing open, solution-oriented board meetings
Supporting audits, performance reviews, and strong financial governance
Protecting the NRA’s assets and legacy programs for future generations
Prioritizing member trust over internal politics
The Path Forward — NRA 2.0
Transparent. Accountable. Strong.
Charlie Hiltunen’s vision is simple but powerful:
a reformed NRA that serves its members, protects its values, and stands as a beacon of integrity for the next generation of American shooters.
Reform Priorities:
Reform & Transparency
Make reforms Permanent, Ensure Accountability, restore trust in leadership
Core Missions
Focus on safety, training, marksmanship, and defense of the second amendment
Outreach & Engagement
Expand membership and rebuild grassroots relationships
Strong advocacy
Maintain influence in legislative and legal arenas
Unified Board
Elect reformers and prioritize member interests
Financial Stability
Restore fiscal health and ensure long-term sustainability
Call to Action
The work isn’t over— and your voice matters.
Join Charlie Hiltunen in continuing the reform movement that keeps the NRA strong, principled, and member-driven.